Welcome to the blog, aka The Full Fat Debrief.
Notes, thoughts, and slightly unhinged brand musings, straight from the desk of Jess Digital — creative director, brand artist, visual translator, educator, and unapologetic northern ledge💅🏻.
Expect value and insights on identity, storytelling, scaling, and building brands that look, sound, and feel like you. Technically, it’s a blog…but mainly it’s a branding and design brain dump with backbone.
Jess xx
Brand Patterns: The Design Element That Makes Your Brand Actually Memorable
Brand patterns aren't decorative extras—they're what stop your brand from looking like everyone else's. Here's why you-ness isn't optional in branding.
Why Brand Connection Matters More Than What You Sell (And How to Build It)
A real-life steakhouse story that proves why brand connection beats feature-listing every time. If your brand explains what you do but doesn’t show who you are, this is your wake-up call.