Welcome to the blog, aka The Full Fat Debrief.
Notes, thoughts, and slightly unhinged brand musings, straight from the desk of Jess Digital — creative director, brand artist, visual translator, educator, and unapologetic northern ledge💅🏻.
Expect value and insights on identity, storytelling, scaling, and building brands that look, sound, and feel like you. Technically, it’s a blog…but mainly it’s a branding and design brain dump with backbone.
Jess xx
Brand Patterns: The Design Element That Makes Your Brand Actually Memorable
Brand patterns aren't decorative extras—they're what stop your brand from looking like everyone else's. Here's why you-ness isn't optional in branding.
Why Brand Connection Matters More Than What You Sell (And How to Build It)
A real-life steakhouse story that proves why brand connection beats feature-listing every time. If your brand explains what you do but doesn’t show who you are, this is your wake-up call.
Being the Expert Doesn’t Mean Pushing Through Burnout
Being the expert doesn’t mean pushing through burnout.
It doesn’t mean ignoring your body, your energy, or your boundaries. It means knowing when to pivot and being confident enough to do it out loud.
People Who Aren’t Brand Designers Need to Stop Rebranding People
We need to stop normalising non-designers offering rebrands. It’s not gatekeeping, it’s about expertise, strategy, and protecting your business from low-quality branding that does more harm than good.
Your Brand Is on Fire and You’re Just Standing There Like a Sim💀🔥
You don’t need more content. You need a brand that doesn’t collapse without you.