ADVENTURE AFTER 30
MAY 2026 - BRAND RENAISSANCE
Christine and Joe came to the studio building a travel company for people who've outgrown hostels but have zero interest in a coach tour full of retirees eithe, small-group adventures for actual 30-somethings, built founder-led and in public from day one.
What we made: a passport-stamp logo that holds up shrunk down to a TikTok profile pic, hand-drawn icons (alpaca included, obviously), boarding pass graphics, and a whole retro-collage world in deep green, burnt orange and acid yellow.
"PERFECT PERFECT PERFECT." They said. We turned a year of half-formed ideas into something they "couldn't even imagine a month before." Then came the review calling it "100000/10"
They've been doing this whole thing in public — every messy decision, every doubt. Now the brand's caught up to the confidence they already had.
Christine Murtagh - Adventure After 30
If you need branding sorted, Jessica is your GIRL!!! She has totally transformed 100000 thoughts into a carefully curated brand that has given me such confidence with my new business. The process was smooth and she listened to all feedback throughout the way (not that she needed much as she pretty much nailed it from the beginning) but highly recommend using her. 100000/10!!!
oops - you caught me!
I’ve been knee-deep in creating some BEAUT brands and designs; I’ve not had time to finish the rest of this page. Rest assured, it’s well on the way with more about this amazing project!