MARCH 2025 - BRAND RENAISSANCE
VIRTUALLY PRACTICAL
Virtually Practical was built to reject the polished perfection of corporate branding and embrace the vibrant, chaotic energy of the alt, neurodivergent women it serves. The design blends traditional Japanese influences with cyberpunk aesthetics—gridlines, holographic textures, and expressive mascots to create a visual language that’s both grounding and electric. Every element was made to feel intuitive, playful, and personal… rebellion wrapped in strategy.
Love it, honestly it's definitely what I had envisioned. A brand that feels uplifted and brought to its next level where it should be to match this next stage in business. No more homemade!
